Our History

Neo Rodas is a new company, created in 2016, but with a traditional DNA, once was born from the acquisition of a traditional wheel manufacturer site, acting in the OEM Market since 2004, when the shareholders changed the strategic focus of the unit, starting to work with the carmakers installed in Brazil, looking for higher volumes of production and sales.

Until 2004, the facility was the maker of the famous Rodao and Binno aftermarket brands, and was the main Brazilian company in its segment, as well the supplier of the Brazilian Stock Car racing category during some years, which proves the high technical capacity of the company and its production site.

Since 2004, after the decision to go for the OE market, the production facility had several improvements and achieved many certifications, like VDA (VW audit), QSB (GM system), validation of the products at INMETRO, ISO TS 16949 certification (Quality System for the automotive segment), CQI-9 (Heat Treatment certification), and recently obtained the ISO 14001 Certification (environmental standard).

Neo Rodas is already among the top original aluminum wheel makers installed in Brazil, result of the continuous sales growth of the site during the last years, despite the volumes reductions of the local market during the last years.

For this reason, we are proud to say that we were born big.