Neo Rodas participates in an important event of the automobile industry

11/04/2019

Neo Rodas participates in an important event of the automobile industry

Neo Rodas sponsored the Latin American Congress of the Automotive Industry, held at CENFORPE, in São Bernardo do Campo, SP, on March 25-26, 2019, and promoted by AUTODATA.

At the event, we discussed the conjunctural aspects of the sector and trends for the coming years, from the economic, technological point of view and consumer behavior.

The Congress was attended by industry leaders, such as the presidents of the automakers Volkswagen and General Motors for South America, Pabli Di Si (Volkswagen) and Carlos Zarlenga (General Motors).

The event also had the participation of the Secretary of Finance of the State of São Paulo, Henrique Meirelles, the Mayor of São Bernardo do Campo, Orlando Morando, representatives of the Ministry of Economy, and other leaders of sector entities such as Anfavea and Sindipeças and companies related to the sector.

IBM’s vice-president Ricardo Barbosa also gave a keynote speech on trends in the digital world and its ecosystems and how the new reality is already affecting the economy and consumer behaviors.

Neo Rodas had an exclusive stand in which a Volkswagen T-Cross vehicle was displayed, kindly provided by the carmaker, and was one of the attractions in the intervals of the lectures. Visitors were able to gain first-hand access to the vehicle and know its virtues that make it one of the favorites to lead the segment of small SUVs in Brazil and in other countries for which it will be exported (according to the President of VW, Mr. Pablo Di Si, T-Cross will be exported from Brazil to more than 50 countries).

Neo Rodas is the leading supplier of 16-inch and 17-inch wheels for this launch. Also in our public stand, research was carried out, in partnership with Solvis, with some questions regarding T-Cross and the automotive market.