NEO RODAS PARTICIPATES IN ABX19

31/05/2019

On May 27, 2019, NEO RODAS participated in the Automotive Business Experience – ABX19, an event promoted by Automotive Business (www.automotivebusiness.com.br, www.abx19.com.br), held at SP Expo, in partnership with the Reed Alcantara.

The ABX19 brought an innovative format for the industry, with 6 simultaneous stages, business rounds with start-ups (speed-meetings), space with sponsors booths, vehicle exposure and co-working. It was attended by more than 2,000 people from the B2B automotive market, who were able to participate in lectures and panels on trends in technology and behavior, economic and market scenarios, among other topics that will dictate the rules of the auto industry and mobility for the coming years, a time of strong disruptions suffered by the sector. The new concepts affect from the way vehicles are designed and tested, through automated manufacturing and with artificial intelligence, as well as market aspects, new forms of commercialization and behavior of the consumer market.

Topics such as industry 4.0, virtual reality, robots, exoskeletons, artificial intelligence, cloud computing, electrification, hybrid and autonomous vehicles, intelligent routes, car sharing, digitization, virtual dealerships, intelligent vehicles, monetization of vehicle use, are no longer news and are part of the daily life of professionals in the industry. Without losing the focus of traditional subjects such as macroeconomic scenarios, investments, competitiveness, global markets and others.

In the event, NEO RODAS was present as a sponsor, with a new stand set up to receive customers, suppliers and other interested parties and present the company’s launches, in addition to a real-time research (in partnership with Solvis – www.solvis.com.br). NEO RODAS awarded two research participants, who were drawn and won personalized Nespresso Essenza coffee machines, a traditional NEO RODAS gift at industry events.

NEO RODAS was also represented in a panel discussion and market analysis, which addressed “The view of suppliers on the future of the industry.” The Commercial / International Director, Murillo Di Cicco, represented NEO RODAS, along with Logigo CEO Antonio Azevedo. Antonio and Murillo commented on the history of the companies represented (Logigo and NEO RODAS), the ways and difficulties for young companies to enter the OEM segment, investment plans and partnerships of companies in the new reality of the market, as well as the international action of both Companies.

NEO RODAS continually supports, within its annual marketing plan, initiatives that foster constructive discussions for the growth and institutional, structural and intellectual enrichment of the Automotive Industry, and in June 2019 will be the sponsor of the event AUTODATA – Review of the Outlook 2019, to be held on June 25 in São Paulo (more information at www.autodata.com.br).